// 12 questions

Frequently asked.

The questions that come up before the first call. Discipline-specific answers live on the Brand Films, Documentary, Commercials, and Industrial pages. This is everything else.

  • It depends on the brief, and we're transparent about tiers on the first call. Small single-location brand films start around $10–15k. Hospitality and multi-location brand work runs $15–50k. Commercial campaigns and enterprise work run $75–250k+. Spec and pro bono work is part of our practice too. Some of our best films had zero budget. Send the brief and we'll come back within 24 hours with a realistic range.

  • Within 24 hours, with a creative read, a budget range, and an honest yes/no on whether we're the right shop. No discovery-call loop. If we're not the right fit, we'll say so and refer you somewhere better-suited when we can.

  • A brand film or commercial typically runs 4–6 weeks from brief to final cut: about a week of pre-production, 1–3 shoot days, and 3–4 weeks of post. We've delivered in 10 days when a launch demanded it. Documentaries and narrative work run longer, months rather than weeks, because the story sets the schedule.

  • Two coasts: New York City and Greenville, South Carolina. We've shot from Boston to Charleston, Brooklyn to the Blue Ridge. We travel for the right project, and travel costs are scoped transparently in the proposal.

  • RED V-Raptor and ARRI Alexa 35 as A-cameras, Atlas Orion and Mercury anamorphic glass, Freefly Ember S5K for 1000fps slow motion, DJI Inspire 3 for aerial (FAA Part 107 licensed), and a full lighting package spanning LED and tungsten. Cinema-grade is the default, not an upcharge.

  • You do. Every delivery includes the hero cut, cutdowns, social reformats, and full-resolution archival masters. We keep a copy for our archive and portfolio use, but the work is yours.

  • Standard package: hero cut, 30-second and 15-second cutdowns, vertical (9:16) and square (1:1) reformats for paid social, plus ProRes and H.264 masters to any spec, whether broadcast, OTT, or web. Subtitles and transcripts included on interview-led work.

  • Both. We run an in-house animation team that has delivered brand animations for IBM, Attune, Luna, and Symmatrics, plus motion graphics inside live-action films. Fully animated, fully live-action, or hybrid. The same team directs all three.

  • Yes. As cinema, not run-and-gun coverage. 8K anamorphic wedding films on the same gear and with the same crew as our commercial work. See filmit.xyz/weddings for the dedicated process and portfolio.

  • Yes. We work direct-to-brand and as the production arm behind agencies. We've produced alongside Circulatory Cinema, HYDP, and in-house brand teams. We don't pitch against an agency that owns the creative; we come in as the crew that executes it well.

  • Apply at filmit.xyz/crew/apply with your department, role, reel, and Instagram. We hire across New York and the Carolinas: directors, DPs, ACs, gaffers, grips, art department, costume, HMUA, sound, locations, and on-camera talent. We read every application.

  • Because it works. Spec pieces let the team try gear and ideas without a client schedule, and they produce reference films faster than waiting for the right brief. About 30% of our brand-side conversations start with a spec piece. Carmella's and Cycling both began that way.

// Still curious

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