Industrial.
Industrial, corporate, and product work — shot like documentary, finished like cinema.
Corporate films don't have to look like corporate films. The same camera package that produces festival work also produces internal pieces the executive team actually wants to share.
Industrial work is the genre most often done badly. Real-estate-listing lighting, stock-music montage, talking heads in front of logo backdrops. We approach it like documentary: small crew, cinema cameras, story spine.
Whether it's a quantum-security explainer, an enterprise IT partnership, or a working concrete plant — the thesis is the same. Light it like film, frame it like documentary, cut it at the speed of human attention.
We've done partnership videos for American Airlines × Kyndryl, executive interview series for Apollo and Matrics2, employee research films, brand animations for industrial subjects like Symmatrics, and full corporate animations for IBM. Different briefs, same discipline: respect the speaker, frame to listen, cut to attention.
Most corporate interview content reads like a teleprompter session in front of a logo backdrop. We frame and light like documentary instead. The point is to make the speakers feel real, not rehearsed. The point is for the executive team to actually share the cut on LinkedIn.
Industrial work pays for the spec work, so we treat it as seriously as we treat narrative.
Kyndryl Interview — directed by Maxwell Ridgeway, DP Andrew Hendrix, 1st AC Marcus Blair, produced by Daniel Tantalean. Lit to feel like a real working space rather than a studio backdrop.
Every senior-executive interview should feel like the speaker is being filmed for the way they are, not the way the brand wants them to read. We light to flatter, frame to listen, and edit at the speed of human attention.
"Where most corporate interview content reads like a teleprompter session in front of a logo backdrop, we frame and light like documentary. The point is to make the speakers feel real, not rehearsed."
— On the American × Kyndryl interview series
- 8+ Enterprise clients (American × Kyndryl, IBM, Intel, Apollo, ...)
- 5+ years Average lifespan of an interview-series asset in sales decks
- 2 cameras Cinema A + B coverage on every interview
- In-house Animation pipeline for explainers + brand motion
- 01
Pre-interview
Conversations off-camera before any shoot. We come prepared with a thesis, not a list of questions.
- 02
Location
We light the actual working space. No studio backdrops unless the brief insists.
- 03
Cinema interview
Two cameras, broadcast-quality audio, light to flatter, frame to listen. We let the conversation breathe.
- 04
B-roll + motion
Documentary-style coverage, motion graphics where they earn it. No filler.
- 05
Cut + deliver
Hero cut + cutdowns for sales decks, social, and earned-media. Subtitles + transcripts included.
Industrial film is the highest-leverage video most companies make. The internal version onboards new hires, the external version anchors the sales narrative, the cutdown shows up in the keynote, the social edit lives on the executive's feed for the next quarter.
We build for all of those uses from day one. Send the brief — we'll come back with a treatment that names the deliverables before we name the budget.
- ARRI Alexa 35 Skin tones the way the speaker actually looks.
- Sennheiser MKH 416 Broadcast-standard boom for clean dialogue.
- Aputure 600x Soft-source key for executive interviews.
- Filmit Animation team Motion graphics + brand animation pipeline in-house.
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Executive interview series, partnership videos, employee-research films, brand animations, product overviews, internal communications, and earned-media-ready hero films. Recent clients include American Airlines × Kyndryl, IBM, Intel, Apollo, Symmatrics, and Matrics2.
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Both. We run an in-house animation team that delivers brand animations (Attune, Luna, Symmatrics), explainer pieces (IBM Team Promo), and motion graphics for live-action films. We can deliver fully-animated pieces, fully live-action pieces, or hybrid productions — directed by the same team that handles principal photography.
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Standard timeline is 4-8 weeks: 1 week for pre-interview research, 1-2 days of production per executive or location, 3-5 weeks of post (which includes interview select, B-roll edit, motion graphics, color, and sound). Series can be released as a sequence or as individual cuts depending on the marketing calendar.
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Our work spans enterprise IT (Kyndryl, IBM), DeFi and crypto infrastructure (Angstrom, Symmatrics), hospitality (Bartaco, Carmella's), gaming (Intel), and product launches (Luna). The discipline travels across industries — we treat the brief, not the vertical.
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Yes — that's how we plan most industrial shoots. One production day generates the hero film + the interview cut + the sales-deck snippets + the social cutdowns + the recruitment edit. Multi-use planning is the difference between $30k spent once and $30k spent across a year of marketing.