All Work
// Commercial

ANGSTROM

Kitchen · '25

// Synopsis

Second of three commercial spots in the Angstrom campaign for Sorella Labs. The Kitchen spot is the celebrity-chef set piece — shot anamorphic, lit with on-set practicals and a soft key, scene built up from a low-light raw space then run for camera in a tight block.

Part of a three-spot day: 12 hours, sub-$100k budget, all three Angstroms (Bathtub, Kitchen, Meeting) wrapped on the same call sheet. The whole crew on the case study below.

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// Credits
Client Sorella Labs Agency Filmit.xyz Shot April 17, 2025 Location Arlo Williamsburg, Brooklyn, NY
  • Sound Tech Elias Rivera
  • Brainy Beauty Millie Gibbons
  • Celebrity Chef Jonathan Dauermann
  • Boss Kid Mikal Williams Jr.
  • Quant Ethan Rothberger
  • Executive #1 Michael David Turner
  • BG Executive Mykola Patenko
  • BG Executive Geoff Burt
  • BG Executive Roberto Ragone
  • BG Executive Erick Santana
  • BG Executive Michael Colby
  • BG Executive Eward Greene
// Next case study

ANGSTROM — Meeting

Commercial · '25

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