A brand animation for Luna — a fully-animated overview piece directed by Maxwell Ridgeway and built by the Filmit.xyz animation team. Luna is no longer operating; the work lives on as a reference for what cinema-grade animation can do for a product narrative.
Animation buys the future tense. When you're trying to picture how a piece of technology fits into someone's life, drawn frames let you tell that story without the cost or limits of live action. Filmit's animation pipeline produces both — a brand overview at the scope you'd expect from a feature studio and product cutdowns that drop cleanly into paid social.
Direction
- Director Maxwell Ridgeway
Animation
- Animation Filmit.xyz Animation Team