Wendy’s and SpongeBob: The Krabby Patty Partnership That’s Making Waves

When it comes to marketing campaigns, Wendy’s has always had a knack for creating viral moments. From witty Twitter roasts to creative brand partnerships, they consistently find ways to engage audiences. In 2025, Wendy’s latest collaboration with SpongeBob SquarePants and the iconic Krabby Patty is turning heads and driving serious engagement.