Case Study:

Client: Zefco Concrete Construction
Industry: Concrete Construction
Project: Video Production for Industrial Trade Show

The Challenge

Zefco, a leader in concrete construction, required visually compelling content for an upcoming industrial trade show. Their goal was to showcase their multi-state concrete projects through a 2-minute highlight reel, ranging from work at their home base to a large-scale concrete pour at a client site in Pennsylvania. The video would be a key feature at their trade show booth, designed to attract potential clients and illustrate their extensive industry expertise.

The Solution

Filmit.xyz produced two cinematic videos to help Zefco stand out at the event:

1. A Still Video: Designed for continuous play at their booth, this video highlighted Zefco’s diverse projects and capabilities. It included footage of their equipment, team, and work sites, providing a broad overview of their concrete services and their ability to handle projects across multiple states.

2. Main Highlight Reel: To truly capture the attention of trade show attendees, we created a cinematic highlight reel using drones, a Red Raptor VV camera, and Anamorphic lenses. The drone footage offered breathtaking aerial views of their job sites, while the Red Raptor VV camera ensured crystal-clear, detailed imagery of their operations. The anamorphic lenses added a wide-screen, dramatic feel, giving the footage a cinematic edge.

   To add even more impact, we used the Ember High-Speed Camera to film the precise details of a concrete saw at 1500 frames per second (fps). This extreme slow-motion footage highlighted the power and precision of Zefco’s tools and equipment, capturing every minute detail as the saw cut through concrete. The result was visually captivating, allowing viewers to see the expertise and technical accuracy required in their work.

The Results

By leveraging these two high-quality videos, Zefco’s booth became a standout at the trade show. The still video continuously showcased their range of projects, while the highlight reel grabbed attention with its immersive drone shots and dramatic slow-motion sequences.

Key outcomes included:

• Increased foot traffic to the booth, driven by the stunning visuals.

• Positive client engagement, as the video effectively communicated the scale and technical proficiency of Zefco’s operations.

• New business leads, thanks to the professional, high-quality representation of their work.

Conclusion

With Filmit.xyz’s expertise in industrial filmmaking, Zefco successfully created a powerful visual narrative for their trade show. The combination of drone footage, Red Raptor VV camera technology, Anamorphic lenses, and high-speed Ember camera work delivered a cinematic and engaging video that set them apart from competitors. This content not only showcased their technical capabilities but also positioned Zefco as an industry leader in concrete construction.

Looking to make an impact with your industrial video content? Contact Filmit.xyz today and let us help you bring your story to life with professional-grade filmmaking.